, whose primary aim is Consumers' Benefit, collaborates with Consumer VOICE, a voluntary action group founded in 1983 with the aim to create awareness in consumers about malpractices perpetuated in the market place and about consumer's rights. Since both of us have a mutual goal, we intend to help consumer make informed choices about the goods they buy both online and offline.

During its early years, VOICE filed a suit against the Will for the ‘Wills Made for Each Other’ tobacco campaign, as it was monopolistic and discriminated against consumers who did not smoke. Similarly they also challenged television manufacturers which were selling colour television sets at a premium to consumers during the Asiad Games in 1982.

In 1997, VOICE started to publish Consumer VOICE, a bi-monthly magazine that focused on bringing consumers information on product performance. ‘Voltage Stabilisers’ were one of the first product tests to be published in Consumer VOICE magazine.
The publisher of Consumer VOICE magazine since 1999 it is currently working in close co-ordination with the Department of Consumer Affairs, Govt of India, on a comparative product testing project. The project aims to test a wide range of products most commonly used by Indian consumers in NABL-accredited laboratories. The test results are then published in Consumer VOICE magazine.

With the proliferation of so many products in the market and increasing marketing budgets, it is becoming difficult for consumers to know which brands to rely on. Even a simple task of buying common salt means going through hundreds of brands available in the market today and then choosing what you think is right for you and your family.

Currently our purchasing decisions are mainly based on:
1.Loyalty to a particular brand
2. Cheapest option available
3. Word of mouth
4. Packaging and looks
5. Exposure to the brand name or product in print media, TV, Radio etc.
However we at and consumer voice feel that a consumer has every right to know what he is actually buying using his hard-earned money and if that product is really good for him and his family. Together we aim to guide consumers in this area. Since our goal was common and it is in the interest of consumers, we decided to join hands and work for the common good.

Together we will bring you a series of comparative tests which which involve results from scientifically tested products which were carried out by consumer voice at an NABL-accredited laboratory.
Consumer VOICE has been doing CPT under Grahak Jago mission of the Ministry Of Consumer Affairs, Government Of India To give you an idea, one of the product tested was paneer which is commonly used in most of the households. For the tests, eight regular-selling/ popular brands of packaged paneer and one loosely sold paneer from a local vendor who also happened to be a major wholesaler and retailer catering to various parts of Delhi were purchased. Then the paneer was assessed on key quality parameters specified in National Standards IS: 10484:1983 (specifications for paneer) and IS: 15346 (specifications for methods of sensory evaluation of paneer), as well as FSS Regulations, 2011. Also a few parameter from consumers’ point of view were included. Here is the report with results of microbiological tests as the results of these tests nullify all other results (physical, chemical, sensory). Even if the paneer performs fine in various other tests, failing the microbiological test means that it is ‘not suitable for consumption in raw form’.
Comparitive Test Paneer

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