Brands Tested

Unit Price

The unit price gives a fair idea about the cheapest and costliest brands.

General Parameters

Milk Fat

As per FSS Regulations, milk fat (on dry basis) in milk chocolate should not be less than two per cent by weight. So, higher is better for consumers.

  • Milk fat exceeded the prescribed legal limit in all brands.
  • Highest milk fat was found in Hershey’s Nuggets (4.89 per cent) and lowest in Amul (2.75 per cent).

Cocoa Solids

An important factor in determining the intensity of a chocolate’s taste is the cocoa content, including the cocoa mass and the cocoa butter. Cocoa solids are a mixture of many substances remaining after the cocoa butter is extracted from cocoa beans. Cocoa solids can range from a light brown to a deep reddish-brown colour. As per FSS Regulations, cocoa solids (on moisture and fat-free basis) in milk chocolate should be not less than 2.5 per cent by weight. So, higher is better for consumers.

  • In all the brands, cocoa solids were found to be more than the prescribed legal limit.
  • Highest percentage of cocoa solids was found in Amul (3.82 per cent) and lowest in Cadbury Dairy Milk (2.58 per cent).

Vegetable Fat

As per FSS Regulations, chocolates shall not contain any vegetable fat other than cocoa butter.

  • Vegetable fat was not found in any of the brands, indicating they were free from adulteration.
  • Lead Content

    Presence of lead indicates metal contamination in food. As per FSS Regulations, lead should not be more than 2.5 mg/kg (food not specified).

  • Lead was not detected in any of the brands. This is good for consumers.
  • Marking

    The following information shall be clearly and indelibly marked on the label of each container:

    • Name of the product
    • Trade name, if any
    • Name and address of manufacturer/importer
    • Batch or code number
    • Net volume in grams
    • Ingredients in descending order
    • Month and year of manufacture
    • The words ‘Best before’ (month and year to be indicated)
    • Nutritional information
    • FSSAI license number
    • Logo indicating ‘vegetarian’ or ‘non-vegetarian’ status
    • Storage information
    • Maximum retail price (MRP)
    • Customer-care details
    • All brands had labelling as required by FSS Regulations.