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In Collaboration with Consumer voice

Talcum Powder - No sweat over it

Talcum powder smells like childhood. For many of us, it does. Who among us does not remember a granny or an aunt, or our own mother, using one or the other fragrant talc and in turn passing it on to us? Lavender, rose, jasmine, you name it! Over the years, good old talcum lost its exclusivity with the coming in of colognes, deodorants, and perfumes, though its claim is far from over. Apart from its cooling properties, the talcum brigade will tell you that it is the sweetest and softest way to keep the skin dry and prevent rashes. They will also insist that it is far better at absorbing moisture and reducing friction, thereby effectively minimising sweat production and preventing fungal infections.

Leaving this contention as it is, the test programme undertaken by Consumer Voice checks out the claims of 11 brands of talcum powder with regard to basic quality requirements as per the national standards. So, do they have enough matter insoluble in water? Incomprehensible as it may seem, it is a critical quality determinant of a talcum powder. So are aspects such as fineness, absence of asbestine and foreign particles, amount of heavy metals, and microbiological activity. This report is an encapsulation of everything that makes your talcum powder safe and worth it.

For the tests, we purchased 11 popular brands of talcum powders to assess them on key quality parameters specified in IS: 3959-2004 for skin powders. For determining the dermatological safety of a new formulation or of any raw material used in the formulation, reference may be made to IS 40II: 1997 – ‘Methods of test for safety evaluation of cosmetics’. Accordingly, it is the responsibility of the manufacturers to satisfy themselves of the dermatological safety of their formulation before releasing the product for sale.

It is necessary that all the ingredients used in the talcum powder preparations are in such concentrations that they do not have any harmful effect on the human body. Since talcum powders are used in the very sensitive parts of the human body, it is necessary to ensure their safety evaluation  with respect to quality, microbial safety, metallic contaminants, skin irritation, and other toxic effects.

The test by Consumer Voice was conducted at an NABL-accredited laboratory. Please note that this test report relates only to talcum powders for body application and not medicated or face powders.

Medicated powders for which therapeutic claims are made (for example, prickly heat powders) are classified as ‘drugs’ under the Drugs and Cosmetics Act of the

Government of India. Cosmetic products are covered under Schedule ‘S’ of Drugs and Cosmetics Act, and their manufacturing and quality have to be regulated

by obtaining a license from Central Drug Standards and Control Organization. Manufacturers must ensure that their products are subjected to quality control as per the relevant applicable standards through a drug control-approved laboratory.

Top Performers - Premium

Value for Money - Premium



Key Findings

Based on the overall test findings, Premium is the top performer followed by Yardley.

  • Yardley was rated highest in the sensory panel tests, followed by Premium and Axe.
  • Premium is the value-for-money brand.
  • All the brands were within the specified limits for lead, arsenic, and asbestine. They are therefore safe to use.
  • All the brands passed in the microbiological tests.

Tests Performed

  1. For Physiochemical Parameters
  2. For Microbiological Activity
  3. For Sensory Attributes
  4. For General Qualities

You can see list of our CV Comparative Test Talcum Powder below, perform Side-by-Side comparison. If you need further help, do have a look at Conzumr Guides and Tips. Alternatively you can view all Talcum Powder to choose your own favourites.


The talc in talcum powder comes from the crushing, drying, and milling of mined talc rocks and contains minerals such as magnesium, silicon, and oxygen. Talcum powder also contains a small amount of perfume and colouring matter. Talcum powder absorbs moisture and helps cut down on friction, making it useful for keeping the skin dry and fresh, thereby helping to prevent rashes. It also prevent unpleasant body odour. At the same time, it can travel, and is easy to inhale when one is pouring it on. And while there is no definitive word on any adverse health effect in the long run, it is advisable to avoid prolonged exposure.

Side by Side comparison

Premium Lavender Talc
Yardley Perfumed Talc
Axe Cologne Talc
Oriflame Nature Secrets
Wild Stone Deo Talc
Nivea Musk Talc
Pond’s Freshness Talc
Spinz
Cinthol Complexion Talc
Secret Temptation
Premium Lavender Talc
Yardley Perfumed Talc
Axe Cologne Talc
Oriflame Nature Secrets
Wild Stone Deo Talc
Nivea Musk Talc
Pond’s Freshness Talc
Cinthol Complexion Talc
Secret Temptation
Buy Now Premium Lavender Talc
Prices in US Dollar
Pack of 1 Per Unit
Amazon USA $ 21.20
Prices in Indian Rupee
Pack of 1 Per Unit
Amazon.in ₹ 150
Paytm Mall ₹ 130 ₹ 130
Prices in Indian Rupee
Pack of 2 Per Unit
Premium ₹ 130 ₹ 65
Refreshed 2 days ago
Buy Now Yardley Perfumed Talc
Prices in US Dollar
Amazon USA
Prices in Indian Rupee
Yardley ₹ 75
Amazon.in
FlipKart ₹ 145
Refreshed 3 days ago
Buy Now Axe Cologne Talc
Axe ₹ 100
Refreshed 2 years ago
Buy Now Oriflame Nature Secrets
Oriflame ₹ 179
Refreshed 2 years ago
Buy Now Wild Stone Deo Talc
McNroe ₹ 52
Refreshed 2 years ago
Buy Now Nivea Musk Talc
Nivea ₹ 140
Refreshed 2 years ago
Buy Now Pond’s Freshness Talc
Prices in US Dollar
Prices in Indian Rupee
Pond ₹ 175
Amazon.in ₹ 225
Refreshed 45 minutes ago
Buy Now Spinz
CavinKare ₹ 135
Refreshed 2 years ago
Buy Now Cinthol Complexion Talc
Cinthol ₹ 99
Refreshed 2 years ago
Buy Now Secret Temptation
McNroe ₹ 110
Refreshed 2 years ago
Highlights
Consumer Voice Rank
Premium Lavender Talc : 1
Yardley Perfumed Talc : 2
Axe Cologne Talc : 4
Oriflame Nature Secrets : 3
Wild Stone Deo Talc : 3
Nivea Musk Talc : 3
Pond’s Freshness Talc : 3
Z : 4
Spinz : 4
Cinthol Complexion Talc : 5
Secret Temptation : 6
Net Weight
Premium Lavender Talc : 300 Gm
Yardley Perfumed Talc : 100 Gm
Axe Cologne Talc : 300 Gm
Oriflame Nature Secrets : 400 Gm
Wild Stone Deo Talc : 100 Gm
Nivea Musk Talc : 400 Gm
Pond’s Freshness Talc : 400 Gm
Z : 200 Gm
Spinz : 400 Gm
Cinthol Complexion Talc : 300 Gm
Secret Temptation : 300 Gm
Best Before
Premium Lavender Talc : 24 Months
Yardley Perfumed Talc : 36 Months
Axe Cologne Talc : 24 Months
Oriflame Nature Secrets : 36 Months
Wild Stone Deo Talc : 36 Months
Nivea Musk Talc : 24 Months
Pond’s Freshness Talc : 24 Months
Z : 24 Months
Spinz : 24 Months
Cinthol Complexion Talc : 24 Months
Secret Temptation : 36 Months
Manufactured By
Premium Lavender Talc : JK Helene Curtis Ltd
Yardley Perfumed Talc : Wipro Enterprises Pvt Ltd
Axe Cologne Talc : Hindustan Unilever Ltd
Oriflame Nature Secrets : Daffy Cosmetics Pvt. Ltd
Wild Stone Deo Talc : McNroe Consumer Products Pvt. Ltd
Nivea Musk Talc : Nivea India Pvt. Ltd
Pond’s Freshness Talc : Hindustan Unilever Ltd
Z : Argus Cosmetics Ltd
Spinz : CavinKare Pvt. Ltd
Cinthol Complexion Talc : Godrej Consumer Products Ltd
Secret Temptation : McNroe Consumer Products Pvt. Ltd
Physiochemical Parameters
Premium Lavender Talc : 9.34
Yardley Perfumed Talc : 9.03
Axe Cologne Talc : 8.7
Oriflame Nature Secrets : 8.69
Wild Stone Deo Talc : 9.11
Nivea Musk Talc : 9.1
Pond’s Freshness Talc : 9.24
Z : 9.34
Spinz : 9.46
Cinthol Complexion Talc : 9.25
Secret Temptation : 8.08
The ‘fineness’ parameter is important because talcum powder is used directly on the skin and sometimes on delicate or sensitive areas of the body. It is also meant to add to physical comfort level.
As per Indian Standard, the residue of powder should not be more than two per cent by mass when passed through a sieve of 75 microns. It should not be more than 0.5 per cent by mass when passed through a sieve of 150 microns.
  • All the tested brands of talcum powder met the requirement for fineness.
  • Spinz was found with the least residue when passed through 75-micron and 150-micron sieves. In terms of performance on this parameter, Spinz is followed by Premium.
Premium Lavender Talc : 10
Yardley Perfumed Talc : 10
Axe Cologne Talc : 10
Oriflame Nature Secrets : 10
Wild Stone Deo Talc : 10
Nivea Musk Talc : 10
Pond’s Freshness Talc : 10
Z : 10
Spinz : 10
Cinthol Complexion Talc : 10
Secret Temptation : 10
Tests were carried out to check for the presence of arsenic and lead. Arsenic in talcum powder may cause harmful health effects. As per Indian Standard, arsenic shall not be more than 2 ppm in talcum powder. As for lead, it shall not be more than 20 ppm.
  • All tested brands of talcum powder were found within the limits specified for arsenic and lead.
Premium Lavender Talc : 7.39
Yardley Perfumed Talc : 7.23
Axe Cologne Talc : 7.61
Oriflame Nature Secrets : 7.23
Wild Stone Deo Talc : 7.46
Nivea Musk Talc : 7.06
Pond’s Freshness Talc : 7.17
Z : 7.39
Spinz : 6.32
Cinthol Complexion Talc : 7.35
Secret Temptation : 7.63
As per the Indian Standard, matter insoluble in boiling water should be a minimum 90 per cent by mass. It is a very important parameter to determine the quality of talcum powder.
  • All brands met the minimum requirement.
  • Secret Temptation had the highest percentage of matter insoluble in boiling water, followed by Axe and Wild Stone.
  • Spinz had the least percentage of matter insoluble in boiling water.
Premium Lavender Talc : 5.72
Yardley Perfumed Talc : 5.82
Axe Cologne Talc : 5.32
Oriflame Nature Secrets : 5.84
Wild Stone Deo Talc : 5.68
Nivea Musk Talc : 5.94
Pond’s Freshness Talc : 5.27
Z : 5.72
Spinz : 5.9
Cinthol Complexion Talc : 5.48
Secret Temptation : 5.39
It shall be not more than two per cent by mass.
  • All the brands were within the specified limit.
  • Nivea scored highest, followed by Z and Spinz.
Premium Lavender Talc : 5
Yardley Perfumed Talc : 5
Axe Cologne Talc : 5
Oriflame Nature Secrets : 5
Wild Stone Deo Talc : 5
Nivea Musk Talc : 5
Pond’s Freshness Talc : 5
Z : 5
Spinz : 5
Cinthol Complexion Talc : 5
Secret Temptation : 5
On visual examination, the talcum powder should be free from foreign particles.
  • All the brands were found to be free from any visible foreign particles.
Premium Lavender Talc : 3
Yardley Perfumed Talc : 3
Axe Cologne Talc : 3
Oriflame Nature Secrets : 3
Wild Stone Deo Talc : 3
Nivea Musk Talc : 3
Pond’s Freshness Talc : 3
Z : 3
Spinz : 3
Cinthol Complexion Talc : 3
Secret Temptation : 3
Asbestine is a mineral compound composed of nearly pure fibrous magnesium silicate, with physical characteristics between those of asbestos and talc. Trace amounts can be found in talc, which often contains asbestos fibres of various types. Studies point out that asbestos may cause cancers in and around the lungs when inhaled. When talking about whether or not talcum powder is linked to cancer, it is important to distinguish between talc that contains asbestos and talc that is asbestos-free. Talc that has asbestos is generally accepted as being able to cause cancer if it is inhaled. It is not clear if consumer products containing talcum powder increase cancer risk. Studies of personal use of talcum powder have had mixed results, although there is some suggestion of a possible increase in ovarian cancer risk. There is very little evidence at this time that any other forms of cancer are linked with consumer use of talcum powder.
Asbestine was found absent in all the brands, making them safe for use.
Premium Lavender Talc : 3
Yardley Perfumed Talc : 3
Axe Cologne Talc : 3
Oriflame Nature Secrets : 3
Wild Stone Deo Talc : 3
Nivea Musk Talc : 3
Pond’s Freshness Talc : 3
Z : 3
Spinz : 3
Cinthol Complexion Talc : 3
Secret Temptation : 3
This test is to make sure that the product is colourless or only faintly coloured.
  • All the brands cleared this test.
Premium Lavender Talc : 2.2
Yardley Perfumed Talc : 2.32
Axe Cologne Talc : 2.03
Oriflame Nature Secrets : 2.09
Wild Stone Deo Talc : 1.99
Nivea Musk Talc : 2.14
Pond’s Freshness Talc : 2.17
Z : 1.97
Spinz : 2.11
Cinthol Complexion Talc : 1.99
Secret Temptation : 2.21
The pH in talcum powder shall be between 5.5 and 10.0.
  • The pH of all tested brands was found to be within the specified range.
  • Yardley scored highest, followed by Secret Temptation and Premium.
Microbiological Activity
Premium Lavender Talc : 7
Yardley Perfumed Talc : 7
Axe Cologne Talc : 7
Oriflame Nature Secrets : 7
Wild Stone Deo Talc : 6.95
Nivea Musk Talc : 7
Pond’s Freshness Talc : 7
Z : 7
Spinz : 7
Cinthol Complexion Talc : 7
Secret Temptation : 6.8
Tests were conducted for gram-negative pathogens, which must be less than 10, and total viable count, which must not be more than 1,000 cfu/gm.
  • Gram-negative pathogens were found absent in all the brands tested.
  • Total viable count in all the brands was found within the specified limit.
Sensory Attributes
Premium Lavender Talc : 24.85
Yardley Perfumed Talc : 25.29
Axe Cologne Talc : 24.49
Oriflame Nature Secrets : 24.26
Wild Stone Deo Talc : 23.7
Nivea Musk Talc : 23.59
Pond’s Freshness Talc : 23.73
Z : 23.59
Spinz : 22.95
Cinthol Complexion Talc : 22.19
Secret Temptation : 23.03
Subjective sensory tests were conducted by a panel of users under the supervision of experts. The parameters were: physical observation, fragrance, sensation, feeling after application, and irritation after use.
  • Yardley topped in the overall sensory scores, followed by Premium and Axe.
  • Spinz and Cinthol were liked the least.
General Qualities
Premium Lavender Talc : 6
Yardley Perfumed Talc : 5.5
Axe Cologne Talc : 6
Oriflame Nature Secrets : 6
Wild Stone Deo Talc : 6.95
Nivea Musk Talc : 7
Pond’s Freshness Talc : 7
Z : 6.75
Spinz : 7
Cinthol Complexion Talc : 7
Secret Temptation : 6.8
The talcum powder shall be packed in a suitable container that protects it from moisture and atmospheric deterioration. It shall be ensured that the material of packaging has no adverse effects on the powder. Also, the packaging should be so designed as to be convenient to use and the materials should preferably be reusable and recyclable.
  • Yardley and Z were packed in metal containers.
  • The rest of the brands were in plastic containers.
Premium Lavender Talc : 5
Yardley Perfumed Talc : 5
Axe Cologne Talc : 5
Oriflame Nature Secrets : 5
Wild Stone Deo Talc : 5
Nivea Musk Talc : 5
Pond’s Freshness Talc : 5
Z : 5
Spinz : 5
Cinthol Complexion Talc : 5
Secret Temptation : 5
The net weight in all the brands was found to be true to the declared value – in fact, their measured values were marginally above the declared weight
Premium Lavender Talc : 4
Yardley Perfumed Talc : 4
Axe Cologne Talc : 4
Oriflame Nature Secrets : 4
Wild Stone Deo Talc : 4
Nivea Musk Talc : 4
Pond’s Freshness Talc : 4
Z : 4
Spinz : 4
Cinthol Complexion Talc : 4
Secret Temptation : 4
The packaging is required to be marked with a) name and type of material
b) batch number/lot number
c) manufacturer’s/marketer’s address and trademark, if any
d) month and year of manufacture
e) net mass when packed
f) a list of key ingredients used in the manufacture
g) maximum retail price (MRP)
h) instructions for use, if any
i) disposability instructions for the containers, if any
j) expiry date or ‘best used before’ ( month and year to be indicated)
k) manufacturing license number.
  • All the tested brands provided the required information on their labels.