All Surveillance Series Write a review / Comment on disqus
In Collaboration with Consumer voice

What is the total plate count?

“Tell me what you eat, and I will tell you who you are.”

~ Brillat-Savarin

The concepts of health and energy have perhaps never been as popular as they are now. For brand strategists and marketers, the ‘health’ tag becomes their ‘open sesame’ to the consumer universe. The emergence and acceptance of malt-based food as ‘health’ food is completely aligned with market realities, as greater health consciousness, aspirations for better standards of living, and higher disposable incomes become the main drivers of consumption patterns. Across international markets, it has been seen that the growth of the middle class has driven the uptrend in food industry in general and health food and beverages in particular.

We tested four brands of malt-based foods to find out their total plate count and protein content, and also for the presence of yeast and mould, and E. coli. Read on to find out where your preferred malt-based food stands on these important parameters.

You can see list of our CV Surveillance Series- Malt-Based Food below, perform Side-by-Side comparison. If you need further help, do have a look at Conzumr Guides and Tips. Alternatively you can view all Malt-Based Food to choose your own favourites.


Malt-based foods or malt foods are defined (under Food Safety and Standards Rules) as products obtained by mixing malt (wort or flour or malt extract) of any kind obtained by controlled germination of seeds (cereals and /or grain legumes), involving mainly steeping germination and kiln-drying processes with other cereal and legume flour, with or without whole milk or milk powder, flavouring agents, spices,emulsifying agents, eggs, egg powder, protein isolates, protein hydrolysates, edible common salt, liquid glucose, sodium or potassium bicarbonate minerals, amino acids and vitamins. It may contain added sugar and/or cocoa powder. The grains, legumes, and their products used in preparation of malt shall be sound, uninfested and free from insect fragments, rat excreta, fungal infested grains, or any other type of insect or fungal damage. Food Safety and Standards (Food Standards and Food Additives) Regulations, 2011, has separated Malted Milk Foods from Malt Based Food Products and has separate standards for each group.

Side by Side comparison

Horlicks
Boost
Bournvita
Purotein (with egg white)
Buy Now Horlicks
Prices in US Dollar
Amazon USA
Prices in Indian Rupee
Horlicks ₹ 214
Amazon.in
Refreshed 1 year ago
Buy Now Boost
Prices in US Dollar
Amazon USA
Prices in Indian Rupee
Boost ₹ 217
Amazon.in
Refreshed 1 year ago
Buy Now Bournvita
Prices in US Dollar
Amazon USA
Prices in Indian Rupee
Bournvita ₹ 198
Amazon.in
Refreshed 1 year ago
Buy Now Purotein (with egg white)
Purotein ₹ 130
Amazon.in
Refreshed 1 year ago
Highlights
Brands Tested
Sl No.
Horlicks : 1
Boost : 2
Bournvita : 3
Purotein (with egg white) : 4
MRP (Rs)
Horlicks : 230
Boost : 215
Bournvita : 215
Purotein (with egg white) : 130
Weight (gm)
Horlicks : 500
Boost : 450
Bournvita : 500
Purotein (with egg white) : 200
Best before (Months)
Horlicks : 12
Boost : 12
Bournvita : 12
Purotein (with egg white) : 12
Marketed/Manufactured by
Horlicks : GlaxoSmithKline Consumer Healthcare Ltd
Boost : GlaxoSmithKline Consumer Healthcare Ltd
Bournvita : Barmalt Malting (India) Pvt. Ltd
Purotein (with egg white) : B.V. Bio-Corp Pvt. Ltd
Horlicks : 46
Boost : 48
Bournvita : 43
Purotein (with egg white) : 65
  • The unit price gives a fair idea about the cheapest and costliest brands.
  • As per unit price, Purotein is the costliest brand and Bournvita is the cheapest.
Parameters Tested
Horlicks : Total plate count was within the prescribed limit
Boost : Highest total plate count at 400 cfu/gm.
Bournvita : The lowest at 30 cfu/gm.
Purotein (with egg white) : Total plate count was within the prescribed limit
  • As per FSS Regulations, the total plate count in malt-based food shall not be more than 50,000 cfu per gram.
  • The total plate count was within the prescribed limit in all the brands.
  • Among the tested brands, Boost had the highest total plate count at 400 cfu/gm. Bournvita had the lowest at 30 cfu/gm./li>
Horlicks : Less than 10 cfu/gm in all of them.
Boost : Less than 10 cfu/gm in all of them.
Bournvita : Less than 10 cfu/gm in all of them.
Purotein (with egg white) : Less than 10 cfu/gm in all of them.
  • As per FSS Regulations, the yeast and mould in malt-based food shall not be more than 100 cfu/gm.
  • The yeast and mould were within the prescribed limitin the tested brands, being less than 10 cfu/gm in all of them.
Horlicks : As per requirements
Boost : As per requirements
Bournvita : Lowest in Bournvita (8.31 cfu/gm).
Purotein (with egg white) : Highest in Purotein (14.94 cfu/gm)
  • As per FSS Regulations, the protein in malt-based food shall not be less than seven per cent by weight.
  • All the brands met therequirement for protein content. Protein was found highest in Purotein (14.94 cfu/gm)and lowest in Bournvita (8.31 cfu/gm).
Horlicks : Not detected
Boost : Not detected
Bournvita : Not detected
Purotein (with egg white) : Not detected
  • As per FSS Regulations, E. coli (a large group of bacteria) must be absent in malt-based food.
  • E. coli was not found in any of the tested brands.
Horlicks : All the brands were in plastic container.
Boost : All the brands were in plastic container.
Bournvita : All the brands were in plastic container.
Purotein (with egg white) : All the brands were in plastic container.
  • Malted food shall be packed in hermetically sealed, clean, and sound tin containers or glass bottles or other moisture-proof containers, such as rigid containers made from high-density polyethylene, or containers made from flexible packaging material, such as laminates of paper, polyethylene, and aluminium foil. The food shall be packed in such a way as to protect it from deterioration during storage.
  • All the brands were in plastic container.
Horlicks : As per requirements
Boost : As per requirements
Bournvita : As per requirements
Purotein (with egg white) : As per requirements
The following particulars shall be marked/labelled on each pack:
  • Name of material and trademark, if any
  • Name and address of manufacturer
  • Batch or code number
  • Net weight
  • Date of manufacture
  • ‘Best before’ date
  • Nutritional claim
  • Permitted additives
  • MRP
  • FSSAI license number
  • Green dot for vegetarian status
  • Customer-care details
  • All brands had labelling as required.
  • Customer-Care Details
    Customer-Care Number
    Horlicks : 0008004420168
    Boost : 0008004420168
    Bournvita : 1800227080
    Purotein (with egg white) : 020-65111525/26
    Email ID
    Horlicks : consumer.2.co@gsk.com
    Boost : consumer.2.co@gsk.com
    Bournvita : suggestions@mdlzindia.com
    Purotein (with egg white) : vgn@venkys.com
    Observation
    Horlicks : Working
    Boost : Working
    Bournvita : Working
    Purotein (with egg white) : Working