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Brands Tested

Unit Price of 100 ml

The unit price gives a fair idea about the cheapest and costliest brands.

  • As per the unit price, 7up Revive Hydrotonic Drink is the cheapest brand and Wild Vitamin Drink is the costliest.
  • Marking

    The following information shall be clearly and indelibly marked on the label of each container/packet as per Food Safety and Standards (Packaging and Labelling) Regulations and Legal Metrology (Packaged Commodities) Rules:

  • Name of the product
  • Trade name, if any
  • Name and address of manufacturer
  • Batch or code number
  • Ingredients in descending order
  • Net quantity in ml
  • Date, month and year of manufacture
  • The words ‘Best before’ (months to be indicated)
  • Nutritional information
  • FSSAI license number
  • Storage information
  • Maximum Retail Price (MRP)
  • Customer-care details
  • All the tested brands were packed in plastic bottles.

    The importance of marking cannot be overemphasised as it gives information about the characteristics of the product and/or claims of the manufacturer, all of which influence consumers in making a choice.

  • All brands had labelling as required by the rules and regulations.
  • The font size of Coffee Day Vitamin-Enriched Water label was very small – the black ink on red background made it difficult to read the letters.

  • Vitamins

    Vitamins are of two types: fat-soluble – A, D, E, K; and water-soluble – B and C. Fortified water/drink contains mainly water-soluble vitamins.

    Vitamin B3 (Niacin) Label Claim

    The health benefits of vitamin B3 are as follows:

  • It helps bring about a significant decrease in heart disease.
  • It helps lower the level of bad (LDL) cholesterol.
  • It assists in the energy production of cells. It is beneficial for a healthy nervous system and a well functioning digestive system.
  • It is associated with a reduction in the risk of Alzheimer’s disease, cataracts, osteoarthritis, and Type 1 diabetes.
  • As per Dietary Guidelines for Indians, 2011, by National Institute of Nutrition, Hyderabad, the daily requirement of vitamin B3 is 18 mg for a man (moderate work) and 14 mg for a woman (moderate work). So, a higher amount of vitamin B3 is better for consumers.

  • Vitamin B3 content in three brands – O’cean Fruit Water, Wild Vitamin Drink and Coffee Day Vitamin-Enriched Water – was found far less than their label claims.
  • In 7up, vitamin B3 could not be detected though it claimed 1.20 mg in the label.
  • Highest amount of vitamin B3 was found in O’cean Fruit Water (0.590 mg/100 ml).
  • Vitamin B6 (Pyridoxine) Label Claim

    Vitamin B6, along with the other B vitamins, helps the body turn food into energy. On its own, vitamin B6 has many other uses that are important to maintaining a healthy body and developing a healthy brain.

    As per Dietary Guidelines for Indians, 2011, by National Institute of Nutrition, the daily requirement of vitamin B6 for both man and woman is 2 mg. So, higher is better for consumers.

  • Vitamin B6 content in Coffee Day Vitamin-Enriched Water, 7up Revive Hydrotonic Drink and Wild Vitamin Drink was found to be higher than they claimed in their label.
  • Highest vitamin B6 was found in Coffee Day VitaminEnriched Water (0.322 mg/100 ml).
  • O’cean Fruit Water did not claim to have vitamin B6 and hence was not tested.
  • Vitamin B12 Claim

    Vitamin B12 plays several important roles throughout our body but we require only a tiny amount of it each day. We need B12 to make red blood cells, to support normal brain function, and to make new DNA and RNA, the genetic coding material inside cells.

    As per Dietary Guidelines for Indians, 2011, by National Institute of Nutrition, the daily requirement of vitamin B12 for both man and woman is 1 mg. So, higher is better for consumers.

  • Brands’ claims were less than the lab’s detection capability, which was 0.250 mg/ml (or 2,500 mcg/100 ml). Hence, the results have been reported as ‘negligible’.
  • O’cean Fruit Water did not claim to have vitamin B12 and hence was not tested.
  • Vitamin C (Ascorbic Acid) Claim

    Vitamin C is widely considered to be an effective cure for the common cold. Other benefits of vitamin C may include protection against immune system deficiencies, cardiovascular disease, prenatal health problems, eye disease, and even skin wrinkling.

    Vitamin C is sensitive to heat and light and, therefore, products containing vitamin C should be stored in a cool and dark place.

    As per Dietary Guidelines for Indians, 2011, by National Institute of Nutrition, the daily requirement of vitamin C for both man and woman is 40 mg. So, higher is better for consumers.

  • Two brands – 7up Revive Hydrotonic Drink and O’cean Fruit Water – have not claimed vitamin C in their products and so testing was not done.
  • Vitamin C content in the other two brands was found very less against their label claim.

  • Parameters Tested

    Sodium Lab Results

    Sodium helps to control the amount of water in the body. World Health Organization’s (WHO) recommendation on sodium consumption for adults is two grams per day (equivalent to five grams of salt per day). Salt is a common source of sodium.

  • Coffee Day Vitamin-Enriched Water and Wild Vitamin Drink have not claimed sodium in their products and so testing was not done.
  • Sodium content in 7up Revive Hydrotonic Drink and O’cean Fruit Water was found to be less than the label claim.
  • Sodium Label Claim

    Sodium helps to control the amount of water in the body. World Health Organization’s (WHO) recommendation on sodium consumption for adults is two grams per day (equivalent to five grams of salt per day). Salt is a common source of sodium.

  • Coffee Day Vitamin-Enriched Water and Wild Vitamin Drink have not claimed sodium in their products and so testing was not done.
  • Sodium content in 7up Revive Hydrotonic Drink and O’cean Fruit Water was found to be less than the label claim.
  • Potassium Lab Results

    Potassium’s primary functions in the body include regulating fluid balance and controlling the electrical activity of the heart and other muscles. Potassium is an electrolyte that counteracts the effects of sodium, helping to maintain a healthy blood pressure. It is also needed to maintain acid-base balance.

  • Coffee Day Vitamin-Enriched Water and Wild Vitamin Drink have not claimed potassium in their products and so testing was not done.
  • Potassium content in 7up Revive Hydrotronic Drink was found less than the label claim. On the other hand, the quantity of potassium in O’cean Fruit Water was more than its claims.
  • Potassium Label Claim

    Potassium’s primary functions in the body include regulating fluid balance and controlling the electrical activity of the heart and other muscles. Potassium is an electrolyte that counteracts the effects of sodium, helping to maintain a healthy blood pressure. It is also needed to maintain acid-base balance.

  • Coffee Day Vitamin-Enriched Water and Wild Vitamin Drink have not claimed potassium in their products and so testing was not done.
  • Potassium content in 7up Revive Hydrotronic Drink was found less than the label claim. On the other hand, the quantity of potassium in O’cean Fruit Water was more than its claims.
  • Magnesium Lab Results

    Magnesium is an essential mineral for staying healthy and is required for many biochemical reactions in the body. Multiple health benefits of magnesium include transmission of nerve impulses, body-temperature regulation, detoxification, energy production, and the formation of healthy bones and teeth.

    As per Dietary Guidelines for Indians, 2011, by National Institute of Nutrition, the daily requirement of magnesium is 340 mg for a man and 310 mg for a woman.

  • Coffee Day Vitamin-Enriched Water and 7up Revive Hydrotonic Drink have not claimed magnesium in their products and so testing was not done.
  • Magnesium content was found less than the label claim in the case of Wild Vitamin Drink; in O’cean Fruit Water it was more than the label claim.
  • Magnesium Label Claim

    Magnesium is an essential mineral for staying healthy and is required for many biochemical reactions in the body. Multiple health benefits of magnesium include transmission of nerve impulses, body-temperature regulation, detoxification, energy production, and the formation of healthy bones and teeth.

    As per Dietary Guidelines for Indians, 2011, by National Institute of Nutrition, the daily requirement of magnesium is 340 mg for a man and 310 mg for a woman.

  • Coffee Day Vitamin-Enriched Water and 7up Revive Hydrotonic Drink have not claimed magnesium in their products and so testing was not done.
  • Magnesium content was found less than the label claim in the case of Wild Vitamin Drink; in O’cean Fruit Water it was more than the label claim.
  • Calcium

    Our body needs calcium to build and maintain strong bones. Our heart, muscles and nerves also need calcium to function properly. As per Dietary Guidelines for Indians, 2011, by National Institute of Nutrition, the daily requirement of calcium for both man and woman is 600 mg.


    Customer-Care Details

    As per Legal Metrology (Packaged Commodities) Rules, 2011, every package shall bear the name, address, telephone number, and email address, if available, of the person who can be – or the office that can be – contacted in case of consumer complaints.