Bread: Atta, White, Multigrain
Say, which one did you have today?
We tested 13 popular brands of bread – 5 atta, 4 multigrain and 4 white – and put them to test for common standard parameters, including dietary fibre, protein and potassium bromate. Of course, each one of us has a favourite brand of bread and that may have everything to do with habit or everything to do with health consciousness. Where do I get the most dietary fibre, for example? Are they really ‘healthy’ stuff, these fibre-rich variants, as their manufacturers claim? How much is the fibre content in them? What is the chance that a given bread type has sand, dust or dirt? Also, is one fibre-rich bread type as good as another, or is any bread as fine as another—in other words, are they substitutable? Do they all meet the basic quality requirements as per the national standards?
While white bread has refined white flour as the main ingredient, atta bread has whole-wheat flour as the main ingredient or as one of the main ingredients. Multigrain bread has a mix of around 5 to 12 flours (gram, barley, soya bean, etc.) and can be based in either wheat flour (maida) or whole-wheat flour (atta). Making a choice between these can be, as mentioned earlier, a matter of routine or based on one’s health priorities. The following report will give a lowdown on the performance of 13 brands along parameters that are expected to help consumers make an informed choice.
You can see list of our CV Surveillance Series- Bread below, perform Side-by-Side comparison. If you need further help, do have a look at Conzumr Guides and Tips. Alternatively you can view all Bread to choose your own favourites.
Bread means the product prepared from a mixture of wheat atta, maida, water, salt, yeast or other fermentative medium containing one or more of the following ingredients, namely condensed milk, milk powder (whole or skimmed), whey, curd, gluten, sugar, gur or jaggery, khandsari, honey, liquid glucose, malt products, edible starches and flour, edible groundnut flour, edible soya flour, protein concentrates and isolates, vanaspati, margarine or refined edible oil of suitable type or butter or ghee or their mixture, albumin, lime water, lysine, vitamins, spices and condiments or their extracts, fruit and fruit product (candied and crystallised or glazed), nuts, nut products , vinegar and oligofructose. Oligofructose is a form of dietary fibre found in vegetables and other plants.
Side by Side comparison
Atta Bread - English Oven is the cheapest and Perfect is the costliest.
Multigrain Bread - Harvest Gold and Britannia are the cheapest brands and Perfect Bake is the costliest one.
White Bread - In terms of unit price, Britannia is the cheapest brand and Perfect is the costliest.
Dietary fibre can generally be described as that portion of food that is not digested in the human small intestine. It passes into the large intestine, where it is partially or fully fermented.
A high-fibre diet offers many health benefits, which include:
a) normalising bowel movements
b) maintaining bowel health
c) lowering of cholesterol levels
d) helping control blood sugar levels
e) aiding in achieving healthy weight.
So, bread with high dietary fibre is good for consumers.
- Perfect had the highest dietary fibre and Bake 1 the lowest.
- Atta bread is preferred over white bread mainly for higher dietary fibre content. Interestingly, dietary fibre in Bake 1 was found lower than that in the white bread brands we tested.
Multigrain Bread - Harvest Gold had the highest dietary fibre and Perfect Bake the lowest.
White Bread - English Oven had the highest dietary fibre and Britannia the lowest.
Atta Bread - Protein amount was found highest in Perfect and lowest in English Oven.
Multigrain Bread - Protein amount was found highest in Perfect and lowest in English Oven.
White Bread - Protein amount was found highest in Perfect and lowest in Britannia.
- Acid-insoluble ash was found below the prescribed legal limit in all brands.
- It was found lowest in English Oven (Multigrain) (0.004 per cent) and highest in English Oven (White) (0.043 per cent).
- Potassium bromate was not detected in any of the tested brands. This is good news for consumers.
- Name of the product
- Trade name, if any
- Name and address of manufacturer
- Batch or code number
- Net quantity in grams
- List of ingredients in descending order
- ‘Use by’ or ‘best before’ date
- Nutritional information
- FSSAI license number
- Logo indicating ‘vegetarian’ or ‘non-vegetarian’ status
- Storage information
- Maximum Retail Price (MRP)
- Customer-care details
- Perfect Bake (multigrain bread) pack had two stickers on it, one of which was not legible. Nutritional information and customer-care details were not provided – a clear case of legal violation.
- All other brands provided the required information on their labels.